Both of these iPads are just as capable as each other within the current restrictions of iPadOS and the apps available. The problem is that the M1 chip in that iPad Air means absolutely nothing to virtually everyone who will buy that device. Believe everything you read on Apple’s website, and that thing can, seemingly, do anything, compared to the tuned-for-homework 10th generation iPad. Taken at face value, the iPad Air provides you with an absolute beast of a tablet for just £170 extra. “Extraordinary” graphics performance, and neural engine-powered abilities to do “amazing things” are accompanied by imagery of the iPad flashing past at lightspeed. The iPad Air webpage hits you with speed, power, and immense capabilities, all thanks to the inclusion of the M1 chip. The 10th generation iPad is all about “taking it with you”, jotting down notes, and doing cool creative stuff. Scroll further and the pages for these two iPads continue a vastly different journey. There’s just a side angle of the iPad Air sitting in front of the word ‘air’ accompanied by the words, “Light. Moving onto the iPad Air, we’re actually shown very little of the device, and there’s certainly no place above the fold for accessories. Magical”, although, curiously, the Apple Pencil is absent from the image. This is accompanied by the words, “Loveable. I think the best way to suss out the market positioning for an Apple product is to see what’s included above the fold on said product’s landing page.įor the 10th generation iPad, we’re immediately hit with the colour options and the coupling of the iPad and its Magic Keyboard Folio. Which begs the question: how are these two iPads positioned? Positioning That’s not exactly a seismic leap, is it? So, another £170 will net you an iPad Air over the new 10th generation iPad, whatever spec you choose. The most you’ll spend on these devices is £859 and £1,029, respectively, if you increase the storage to 256GB (at which they both max out). The iPad Air’s starting prices are £669 and £849, respectively. In the UK, the 10th generation iPad starts at £499 for the WiFi version and £679 for the cellular version. The iPad Air comes in five colours and they’re all a bit muted and boring. I’ve opted for the yellow one, in case you’re interested. ‘blue’ rather than ‘Epic Ocean View Blue Extreme Ultra’) and I think they’re rather lovely. The 10th generation iPad comes in four colours.
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